The most iconic London address is arguably Eaton Square.

The Square is the Jewel in the Crown on Grosvenor’s Belgravia Estate and is architecturally stunning. Originally, Eaton Square was set out as grand London townhouses fashionably close to Buckingham Palace. Naturally, these were occupied by some of the wealthiest & well connected people in the UK, and further afield, and was the height of Victorian living in London.
Since both World Wars, the ravages of war and recession were felt harshly and in around 1950, the Square was effectively re-acquired by Grosvenor pending new ideas of living comfortably and still grandly but without the sheer magnitude of maintenance that a large townhouse comes with
Today, Eaton Square offers lateral flats, be them across two; three or even four buildings to duplex apartments to single floor residences. Nearly all ‘blocks’ have a team of porters looking after the residents, security being one of Grosvenor’s priorities.
However, not all is what it may seem. No dark secrets here but there are differing lease lengths to be aware of. The longer the lease; the better is the rule. Some short(ish) leases will qualify for a longer lease, the premium being negotiated between the owner and Grosvenor but some leases do not off this flexibility. Should the original lease length be below 21 years, the lease cannot be extended but rather ‘topped up’ back to it 20 years, again for a premium but a smaller premium! These ‘non-qualifying’ leases have their merits for short term ownership whereby you are not paying a vast price for a grand apartment on Eaton Square. It would be too old fashioned to say these leases are taken only by the older generation but it is a perception that goes with the territory. However, an increasing number of buyers wanting to call a home a home are looking at these shorter leases that they can trade after a number of years of enjoyment but they are not beholden to the huge Stamp Duty tax, for example.
If you would like to know more on Eaton Square or discuss buying or selling on the Square, please get in touch and we can expand on all the above and more.

A typical Saturday at Lillie Square

9:00am: Wake up in a contemporary one-bedroom apartment situated in Earls Court, which is an area undergoing significant regeneration and is where Kensington, Chelsea and Fulham meet.

9:20am: Find delight in a morning swim in Lillie Square’s 20 metre indoor heated swimming pool – just one component of the staggering 18,000 sq ft of amenities available to residents.

10:15am: Enjoy amazing eggs Florentine at The Troubadour on Old Brompton Road.

11:15am: Take the Picadilly line from Earl’s Court to Knightsbridge to go on a shopping spree at the world-famous Harrods and Harvey Nichols.

3:30pm: Get a late lunch with family at The Prince on Lillie Road. Choose from three fantastic independent eateries!

5:00pm: Take advantage of Lillie Square’s incredible private cinema room to watch a recent blockbuster film.

7:30pm: Have dinner, which was booked by the five-star concierge team, at Restaurant Gordon Ramsay with friends. The restaurant is one of only five 3 star Michelin restaurants in the UK and is located in neighbouring Chelsea.

10:00pm: Enjoy a bottle of wine from your private wine collection with friends on your apartment balcony, before retiring to bed. Yes, your private wine collection can be managed by the concierge team!

Day in the life of an LSE student living at Lincoln Square

7:30am: Wake up in an exquisitely designed one-bedroom apartment with a spectacular and uncompromised view of the LSE library. Other apartments have incredible views of the Royal Courts of Justice, New Court chambers, the old Land Registry building, Lincoln’s Inn Fields, the City and the private garden courtyard.

7:45am: Revel in the exclusive luxury of a morning swim in Lincoln Square’s temperature controlled 25-metre lap pool.

8:30am: Take a very short walk to campus along the historic streets surrounding Lincoln Square.

8:40am: Grab a coffee and freshly baked croissant at The Bean Counter before heading off to morning lectures.

9:00am: Attend morning lectures at the best university in London according to the Complete University Guide 2019.

12:00pm: Enjoy a long lunch with friends at Coopers Restaurant before heading off to the LSE library for a couple of hours to study.

1:20pm: Revise, take notes, work on coursework or group projects at the stunning LSE Library.

3:00pm: Unwind on the lawns at Lincoln’s Inn Fields with friends for an hour – London’s largest public square.

4:15pm: Walk 0.6 miles to the world-renowned Covent Garden to go on a shopping spree at stores such as Apple, Barbour, Paul Smith, All Saints and Burberry or take in a range of performances by street entertainers.

6:30pm: Enjoy dinner at a world class restaurant such as The Ivy or J Sheeky in Covent Garden with friends.

8:15pm: Get blood pumping at Lincoln Square’s fully equipped on-site gym or private training rooms.

9:30pm: Watch a movie in the incredible 24-seat cinema or play a couple of games of snooker in the snooker room.

11pm: Retire to a luxury apartment designed by the award-winning Bowler James Brindley. Residents can choose between two palettes – called Justice and Liberty – with both palettes making use of the most magnificent colours, materials, and textures imaginable.

A day in the life at Hampstead Manor

8:00am: Wake up in an elegantly designed two-bedroom luxury apartment on leafy Kidderpore Avenue within the prestigious NW3 postcode.

8:15am: Drop your daughter or son off at UCS, where 70% of grades were either A*/A (at A-Level). Some examples of other great schools in the area include South Hampstead, Trevor Roberts School, The Hall, and North Bridge House.

8:45am: Take pleasure in a morning swim at Hampstead Manor’s sensational 5m x 14m swimming pool or make use of the state of the art residents-only gym containing a range of contemporary equipment.

10:30am: Take advantage of Hampstead Manor’s exclusive town car service to get to a delicious brunch at The Coffee Cup in Hampstead Village with friends.

11:55am: Take your Labrador for a walk in neighbouring Hampstead Heath, which spans 800 acres. Yes, Hampstead Manor is a dog-friendly development and only moments away from the heath!

2:05pm: After finding zen in a Barre Flow class at Barrecore Hampstead, enjoy beer-battered cod fillet, mushy peas, and triple cooked chips at The Flask on Flask Walk.

5:00pm: After picking your daughter or son up from school, take an engaging Life Drawing class at Hampstead School of Art, which was booked for you by the 24hr concierge team at Hampstead Manor.

7:00pm: Get dinner at Sarracino in West Hampstead with friends and family, voted one of the best pizza restaurants in London 2018 by British Vogue.

9.00pm: Buy some popcorn, meet some friends and catch a movie at The Everyman Cinema in Hampstead Village.

“The Power of a Sotheby’s Referral

Having recently joined the Sotheby’s Realty ranks in the Central London office, the first aspect I noticed of joining a Global company was just how global it is.
The ‘referral system’ as we call it is a truly outstanding part of our network. For example, a client or buyer can be the other side of the world and still get the same service from a Sotheby’s broker locally.
Currently I have instructions to sell houses in Sau Paulo and Colorado, covered by our respective offices on the ground. A further search in New York has been looked after by our Lower Manhattan office who have guided our buyer through the process of buying and I am glad to say sales are underway there.
The other way round is equally impressive with a number of International buyers successfully purchasing properties in Central London & from Marylebone to Clerkenwell. Similarly, those clients looking to sell in Central London know we can reach further afield than any other agent but also reach out to our local buyers already on our database.

A winning formula all round”