Media Requests for UK Sotheby’s International Realty:
Deborah Battsek: firstname.lastname@example.org
Britain’s Most Expensive Houses follows top agents from UK Sotheby’s International Realty as they offer insight on some of the most spectacular properties on the market. Channel 4 picked up on the need to provide a little escapism whilst also acknowledging a world-wide trend as people sought properties with more space in light of the pandemic and the stamp duty holiday. The documentary will air at 8PM on the 28th of December.
Sales remain consistent with 2018 levels across Prime Central London which is encouraging. With the headwinds in front of us being Brexit, political divides and Stamp Duty, Central London has adjusted to the buyer sentiment. Nearly all sales have seen reductions in prices at some point in their timelines but what is very evident is the asking prices versus achieved sales prices are narrowing.
For the vendor, setting a realistic price in the first place is key. In such a diverse and vibrant city that is London, the architecture also plays a prominent role in determining size and stature. The best in class will shine, be that low built houses or high-ceilinged apartments.
Buyers have taken advantage of currency fluctuations as much as getting their ducks in a row financially and gaining knowledge of the areas they want to target. There has been a trend for fringe of area properties that offer a little more value as opposed to fully established streets but the tide is turning where perceived value comes to the fore. For the majority of buyers, a home purchase is a long-term decision and the savvy buyers continue to realise now is a very good time to buy.