Primrose Hill Area Overview

Bohemian chic is what Primrose Hill does best. This is one of London’s most fascinating areas with arguably the best view across the city. Located in a prime, elevated position between Camden and Regents Park, the area attracts a genuine mix of people - from aspiring artists to media executives to celebrities - who are all drawn by its wonderful position, sumptuous Victorian architecture and irresistibly laid back ambiance.

Primrose Hill rose to prominence in the nineties thanks to the so-called ‘Primrose Hill set’ which included celebrities such as Jude Law and Gwyneth Paltrow. However, it has in fact been an artists’ enclave for many generations. Victorian illustrator Arthur Rackham, poet Sylvia Plath and musician Henry Wood lived here for most of their lives.

People flock to Primrose Hill for the shopping. Here it’s all about vintage, retro and antiques. It’s easy to lose several hours simply perusing the various curios and relics in this delectable district. When your feet feel a little weary, there is a seemingly endless supply of cafes and cake is really big business here – the legendary Primrose Bakery and Lola’s Cupcakes do the very best lines in…yes, cupcakes – and then there is Lanka on Regents Park Road, which many locals will tell you is the best cake shop in all of London.

As you would expect, the restaurants and bars of Primrose Hill are of an exceptional standard – from gastro pubs to the finest French cuisine. The shining star here is arguably Odettes, owned by chef extraordinaire, Bryn Williams.