Meet Polina Shchepetkova, Head of Russian Desk

Choosing the right agent for your needs is especially important when making large life decisions, especially for a new home or a new investment opportunity; you need a personal connection and mutual understanding among the parties. While Russian myself, I have been in the UK for almost 9 years and, before joining Sotheby’s International Realty, I was working with private family offices serving the needs of UHNW individuals.

Certainly, the Russian language is exotic, and having the ability to share the same mother tongue with my clients is a positive accelerator for business relationships. Having a deep understanding for culture, mentality, behaviours, traditions and values; I have an advantage in  knowing Russian etiquette and social sensibilities – this what truly creates a bond and makes business flow, hence more successful and enjoyable for everyone.

I once realised how challenging it is nowadays to find people in sales who would genuinely focus on your goals, instead of narrowing down the path towards a particular project. With my business approach, I treat my clients with the type of service that I would expect for myself. By having knowledge in economics and finance, I aim to not only provide all the details of the project, but also to expand the awareness on the area and city structures; I provide insight on market knowledge, and I inform on current economic trends and political plans. Additionally, my job also includes providing you with an honest education on potential weaknesses and risks.

I believe that, despite the complexity of any given situation, there is always a solution to be found. It is just the matter of the creative thinking and problem solving, professional support and knowledge from a certified team that aims towards the same result. I partner closely with the top professionals in the industry because they can provide complimentary services for my clients. Need an advice on the best school for your kids? Visa issues? Solicitors and architects? Security and chefs? Easy. I have established strong partnerships and can recommend anyone my clients would potentially need – all are Russian speaking specialists ready to address any kind of issue that might arise on the way. Such approach creates a feeling of harmony during the process and satisfaction upon completion.

I discovered, that quite often people need more time and specific environment to understand and follow their true goals and preferences. Hence, my main strategy is to remain transparent throughout the process and keep the client informed as an expert in the area, but also a friend. For me, the real achievement in this business is not just generating quality leads and closing deals but also making sure that my clients and partners are feeling satisfied and fortunate long after we work together. With most of my clients we stay in touch for years.

I’m on call for your questions about anything in regards to your life here in London, part of having a house here is about feeling at home.  People are the main drivers of any businesses. Long-term relationships are the key to personal  and professional success.

Polina Shchepetkova
Head of Russian Desk

M: +44 (0) 755 740 16 26
+7   (0) 905 790 36 06
T: +44  (0) 207 498 95 80

Polina.Shchepetkova@sothebysrealty.co.uk

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