Jack Potter | Real Estate Work Experience Review

Jack Potter

My work experience at UK Sotheby’s International Realty has both been extremely enjoyable and hugely educational. My first experience in a working environment has taught me that collaborative interaction is vital when running a successful international business and how positivity in the working environment reflects company performance. The international network of Sotheby’s has also given me insight into how multinational companies run and the strength of global brand exposure.

Formulating a 3-page market report, allowed me to properly investigate the changes occurring within the real estate market and how social factors such as the pandemic not only effect the number of quarterly enquiries but alters client behaviour. Using my attained knowledge on the market I was then able to conduct property valuations, taking into consideration market strength, surrounding property price and location to provide them with a suitable value of how much their property is worth. After conducting the valuations, I then formulated a clear, structured document for clients portraying the pricings and a step by step guide of future proceedings. I was also involved in the formation of content creation and management for Facebook and LinkedIn using a platform called Hootsuite, using social media outlets to target potential buyers. Developing my marketing skills further, I received training on a design platform built for the brand that allows agents to create digital, print and social media campaigns all in one place. Using this program, I created several brochures for newly listed properties and individual agents as well as office window cards offering key information on the properties.

Shadowing viewings with both sales and lettings brokers enabled me to firstly understand the techniques used when interacting with clients but also served as a great way for me to discover new areas of London. I would like to say a massive THANK YOU to Guy and all the team for all your help. It has been an amazing experience and has been a great start to my year out. All the best.

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