Research, Recalibrate and Reach out with our W1 team

We know your circumstances are changing, and with that comes questions about your future. Shereen and Diana are on hand to discuss both sales and lettings, to make it through the COVID-19 lock down. Every situation is different, and it’s worth a chat with the team about how to reposition yourself for the market when the lock down is lifted. Let’s discuss marketing and investment strategies.


When buying, selling or letting a home, research is usually the first step. You will want to know which areas are best for your lifestyle, which agent to use and what prices of properties are within the vicinity. Diana and Shereen have led many of their clients through this process from the very beginning. Assisting with research in terms of property portals, sending property links to one another and ensuring there is complete clarity when providing up to date and market chat. Both our brokers are always happy to answer any questions a buyer, seller or tenant may have through the process right until closing.


If you are looking to enter the UK property market; whether renting, buying or selling, now would be the time to recalibrate. In a time where most of us have the freedom to think about your next move, take a moment to gather your thoughts and assess whether you are in the best position to move forward. If you are already on the market maybe it is time to strategise with an exceptional agency and look at a new approach on how to maximise your property on the market. We can ensure that that you have everything needed when the market is ready to rebound.

Reach out

This is the important part of your quest when looking at property in London – reaching out to the right people and being able to communicate to the right brokers. For top-of-the-market properties, you want to be sure that your brokers are able to bring you qualified buyers and tenants – quickness ensures that your property will continue to bring high yields. You want brokers who understand how to handle a prime central London sale or let; even outside of the current situation, London properties often have parameters and limitations on ownership. Now that new legislation is changing constantly to keep pace with the effects of the pandemic, you need to be sure that your broker can guide you through whilst making the most of this opportunity. Diana and Shereen are always ready to make and take video conference calls to ensure they are connecting with their clients first hand.

Sales in W1Marylebone Square, Marylebone, London

£4,710,000 | 2 Bedrooms

A two-bedroom apartment in the anticipated Marylebone Square development. This is a spacious two-bedroom apartment within the building, located on the eastern side along Cramer Street. The apartment is designed so that natural light floods the apartment and open plan living. The apartment measures approximately 1399 sq.ft. and benefits from an additional study in addition to the two bedrooms. Marylebone Square is a collection of 54 high-end apartments, carefully chosen boutiques and restaurants, and a versatile community hall.

Lettings in W1Charles Street, Mayfair, London

£8,667 pm | 3 Bedrooms | 3 Bathrooms

UK Sotheby’s International Realty presents this stunning three-bedroom, three-bathroom apartment (approximately 1512 sq ft) located within an opulent stucco building in the heart of Mayfair. Spread over three floors this impressive first floor apartment comprises a stunning 15ft reception room, retaining its original period features and boasting two large French windows opening onto a south facing balcony overlooking Charles Street. There is a bright fully fitted and equipped kitchen with high end appliances, a separate utility cupboard with separate Miele washing and drying machines. Charles Street is located on one of Mayfair’s most prestigious addresses and is conveniently located for all the excellent shopping of Selfridges and New Bond Street , the dining (Sexy Fish, Scotts, Annabel’s & Arts club) and within walking distance to Hyde Park, Green Park and St James’ Park and great transport for Green Park and Bond Street Underground.

Get to know our W1 team

London’s most desirable locations start with a W1 postcode

Our team has +18 years of experience in Soho, Mayfair, Marylebone, Fitzrovia, St. James’s

Shereen joined the team in 2013 and undertook her first multi-million pound deal within her first few months, progressing quickly to the position of senior associate. Coming from a background in law and finance she has been at the forefront of associating herself with people from different continents, creating long lasting relationships with her clients and extending her help beyond just agency. Shereen loves W1. From Soho to Mayfair to Marylebone. the hustle and bustle that part of London offers, so she tends to spend most of my time in those districts, ensuring she is aware of everything that is going on from new restaurants to sold prices.

Shereen Malik-Akhtar

Senior Associate

t +44 (0) 20 7495 9589

m +44 (0) 7525 595 520

As one of the senior figures of the team, her expertise in this location and field is second to none. With over a decade of experience in the property industry and a wealth of local knowledge within Prime Central London, in particular W1 which she loves, it’s clear to see the repeat business and referrals that she receives. Diana has worked with many of the UK’s largest estates, including the Grosvenor Estate, the Crown Estate and other key private clients within Prime Central London. Diana provides a seamless service from beginning to end, maintaining constant contact 24/7 and is always available to advise or assist.

Diana Tran MARLA

Associate Director, Residential Lettings & Sales

t: +44 (0) 20 7495 9580

m: +44 (0) 7525 595 523

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Global Series | Los Angeles, California


Guy Bradshaw
Director, Head of London Residential

The Next part of our global series takes us to Los Angeles, California where we spoke with Anton Smirnov from Anton and his business partner Jeremy have some sensational listings in one of the most fun markets in the world! Having watched the likes of Million Dollar Listing and Selling Sunset in Los Angeles its clear to see it’s a very exciting market place. I was fortunate to meet Anton last year and for him to show me around some incredible homes in Beverley Hills really showcasing the celebrity and luxury lifestyle that L.A. has to offer.

1. Which City/ area are you from?

Anton Smirnov

Los Angeles, CA


2. What are the best things to do/ see where you live?

This is Hollywood baby! We have some of the best beaches in the world and you are never too far from the Beverly Hills celebrity life. Los Angeles has some incredible hiking trails that have extraordinary scenic views. You don’t have to go outside of the city to experience this which is quite amazing.

3. Tell us a little about your market?

We get tremendous amounts of tourists flocking in every year. Many of these tourists acquire homes in Los Angeles as this city is a destination that somehow pulls you back time after time.

We had an unbelievable start to 2020 with buyers scooping up everything that was available; however, due to the coronavirus, the momentum that the LA market had took a hit. I am sure the whole world is experiencing this. Prices in LA aren’t necessarily trending downwards but sellers are nervous to sell as they do not want anyone in their home, and buyers are nervous to buy as they’re more focused on their health right now rather than the home purchase. Deals are still getting done but at fraction of the speed that we’re used to out here.

Los Angeles is known to recover from downswings faster than any other city in the world and we’re all looking forward to that recovery!

4. What is your favourite listings currently on your books and why?


We have an incredible modern architectural home coming this summer in the exclusive Upper Riviera of the Pacific Palisades in Los Angeles. Almost complete, this Woods + Dangaren designed home has over 10,000 sqft of living space with panoramic ocean and city views. It is located in one of the most sought after areas of Los Angeles. We are excited to see the project come together so beautifully and can’t wait to share it. Here are a couple of renderings. Listing Price – $24M.

We also have a very rare offering of a Penthouse condo in Beverly Hills in The Barcelona which is a very unique building. I represented my client on the purchase about three years ago and she now has decided to move back East. The building is exquisite and the 4 bed 5 bath top floor condo unit is like no other. Floor to ceiling windows bring in a ton of natural light and with windows facing East and South you always have the sun shining through. The rooftop patio has 180 degree views of Los Angeles. You can easily see the Hollywood sign from up there. Currently available off market due to the pandemic. Listing Price – $3.4M

5. How has the Covid-19 Pandemic affected your location?

We’re all on a complete lockdown which now has been extended til mid May. At this stage we cannot be outside without masks and gloves. It is really incredible to see the streets of LA literally empty and the highways with no traffic. This never happens. Everyone is taking the pandemic very seriously.

Best part is that my parents flew in to LA from Ukraine on March 11th for my daughter’s 1st birthday and now they cannot get back home! Ukraine has closed their borders, and all flights have been cancelled so they’re literally stuck here! The free babysitting help is always nice.

6. What are your best tips for living/ working from home?

I have two.
Have a routine and stick to it. Just like you would if the situation was normal. Implement new ideas and strategies to keep yourself busy and motivated because it’s not always easy working from home. I have a one year old running in circles around me while I am trying to put deals together right now so I personally really try to maximize my time when I have it.

Sometimes try to put work aside and actually enjoy this moment of being at home with your family. This is a once in a lifetime opportunity to really build and prosper your relationship with your close ones.

7. Your best real estate story?

I don’t have a particular story but what I can say is that real estate has introduced me to some incredible people who have become close friends and all this wouldn’t be possible if it weren’t for this industry. The connections we have worldwide and locally because of our job is remarkable.

8. Where is on your travel bucket list?

Right now I’ve put my travel bucket list aside. I am currently trying to get my family to Kiev, Ukraine. My grandfather is getting older and I want him to meet his great-granddaughter. I haven’t been back myself in two years now which is a rarity as I try to go home every year. When the travel ban is lifted, not only will my parents be able to go home but we’ll also finally be able to book our flights.
If I had to pick a bucket list destination I would choose a safari experience in Africa. I’ve had some friends go and they all rave about it.


9. And finally…….. when are you coming to visit us in London!

Oh yeah, also a place on my travel bucket list of course…! As soon as the pandemic is behind us and I get a formal invite from you, Guy, I will be there.

If you don’t know Lee Koffman…

If you’d like a market update on North London, or have a home you’d like to buy or sell, please contact us.

Lee Koffman, Head of N/NW London Sales

I am a highly valued and trusted member of a dynamic sales team, providing professional client services and achieving tangible results. I have successfully negotiated a number of significant transactions of high-net-worth houses and apartments in St John’s Wood, Hampstead, Little Venice, Regents Park. Primrose Hill and the all surrounding areas of primary London. My friendly, enthusiastic approach is a reflection of my genuine passion for real estate. Through this I have established strong relationships with a large number of individuals, corporate clients, agents and property consultants.

Through relationship building and shear hard work, I have established a reputation over the last fifteen years for outstanding sales success in a competitive and challenging market. 
+44 (0)20 7495 9580 | +44 (0)7710 469 156

Heathfield House

Merton Lane, Highgate

Exceptional contemporary mansion in Highgate located on a sought-after road in the heart of Highgate and occupying a two-acre site, a bespoke family home with the accommodation predominantly arranged over three floors with the benefit of a substantial, self-contained staff lodge. On the first floor is the master suite with bathroom, four further suites each with en suite bathrooms whilst to the top floor there is a magnificent home office with panoramic views over the gardens and Hampstead Heath beyond.

Elysian House

Ingram Avenue, Hampstead

A stunning newly built luxury home of grand proportions totalling 14,358 sq ft. This must-see masterpiece is set on Ingram Avenue, a highly sought-after leafy road in Hampstead Garden Suburb which is defined by absolute privacy by backing directly onto Turners Wood Bird Sanctuary. The property is within walking distance to Kenwood House as well as Hampstead Heath.

Glenilla Road

Belsize Park

A stunning newly developed family house (337 sq. m / 3,631 sq. ft.) nestled in the very heart of Belsize Park. This family home has recently undergone a two year refurbishment project whereby apart from the front façade, the house was totally remodelled. This home further benefits from having five bedrooms and five bathrooms as well as a lift servicing four floors.

News from North London

North West London continues to be a very price sensitive market with fewer transactions occurring due to a general sense of caution. However; there are a handful of buyers with the general opinion that the market has reached, or is close to, the bottom and so they are trying to close deals now and move on.

Marlborough Place For Sale £11.75M

That said, certain key instructions will always achieve a premium: 22 Marlborough Place in St. Johns Wood is one of such properties; it is a detached 5-bedroom house spread across 3 floors. The property benefits from gated off-street parking, an indoor swimming pool, and a beautifully large rear garden. Asking price is £11.75 million.

North West London will always have an appeal to families looking to live within an area with good private schools and the ability to walk to a local park, and boutique shops and cafes. North West London’s key areas include Hampstead, St John’s Wood, and Highgate; all of which have fantastic transport links to Central London and the City.

We are about to launch a 20,000 sq. ft. detached house in Highgate which sits on a 2.5-acre block. The house is architecturally designed with a ‘James Bond’ feel to it – listing at £40 million. If you would like any further information, please get in contact.

By Lee Koffman
Head of N/NW London Prime Sales

North London – Spring Update 2019

The North London property market is known for its seemingly paradoxical suburban lifestyle that is indeed situated in the London metropolis. Living north of the river means you have access to the central business district but can still return to a house on quiet tree-lined roads with privacy and parking. We’ve recently taken on two blockbuster instructions. Marlborough Place, St Johns Wood, is situated only moments away from The American School of London (ASL), and has the added benefit of being on 3 floors only, large rear garden, indoor swimming pool and off street parking for up to 4 cars, set behind electric gates (The asking price is £11,750,000). Heathfield House would be ideal for a family that is looking for a stunning 18,500 square foot family residence, sitting on over 2 acres of private grounds (The asking price is £40,000,000) within prime Highgate. While London’s property market has slowed, gaining instructions like these tell us that the market has not come to a standstill and that there is opportunity to find something truly extraordinary. This is an area where celebrities, government dignitaries, and business elite come to call home. With all imaginable amenities, big-name international schools, and the potential for influential neighbours, people aspire to live in North London to grow their families and enrich their lives.

North London is also looking forward to working more closely with a charity foundation, keep on the lookout for the announcement in the coming months! We have a corporate social responsibility to be active in the communities where we live and work.

If you have a client looking to purchase a property, sell or rent, I would be delighted to assist. Please feel free to contact me

By Lee Koffman
Associate Director
N/NW London – Prime House Sales